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Mimic Pro Simulation
Kent's Camera Castle Ad Campaign and Email Marketing Results & Evaluation
Stukent's Mimic Pro Simulation
Problem: Kent's Camera Castle is a camera retailer that has dominated the local market for cameras for over 20 years but has been struggling with their online presence. They need to revitalize their digital marketing strategy to increase sales for their online business.
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Challenge: Create and execute a full digital campaign for Kent's Camera Castle by creating landing pages, ads, keywords, email campaigns, etc. to optimize revenue, profit, CTR, and CVR. Utilize a $50,000 budget over 10 rounds for pay-per-click (PPC) advertising.
Round 1, 2, 5, and 10 were chosen based on the steepest rise and fall of ROI and Profits across the 10 rounds.
Click on the images to proceed to the relevant round results & evaluation!
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