Helpful External Resources for Digital Marketing
Resources that guided me on how to create effective Ad, Email and Social Media Campaigns
Google SkillShop
Resources for Ad Campaigns
Google Skillshop is an extremely helpful one-stop-shop training center for everyone who wishes to learn about Google’s professional tools and solutions with flexible, on-demand training. Learning the Fundamentals of Google Ads Search on Skillshop helped me to gain knowledge and professional value, based on how an effective advertisement works and how to bid on relevant keywords. For every course, Google tells you how long it will roughly take which allows for flexibility to learn at your own pace and get Google certified along the way. It is also very interactive, in the sense that there are activities that require you to click the cards or arrows to read further explanations of that topic. At the end of the topic, there will be a quiz to test your knowledge about what you have learned.
Google Ads Search Certification
The Google Ad Search Course
Interactive Flip Cards
The Lessons in each Google Ad Search Topic
How to Increase ROI
How is Cost Per Acquisition more important than Cost Per Click?
I found this video when I was at my last round of Mimic Pro Simulation. This video taught me that keywords quality is more important than quantity and the number of bids per keywords may vary depending on the relevance. Subsequently, I removed all the irrelevant or underperforming keywords and boost better keywords. Surprisingly, I found my ROI increased from 500% to 700% which greatly improved my profit returns.
Power Words to Boost Conversions
How to get your Advertisement Noticed
PPC headlines have a huge influence on the success of your campaigns, and they need to be well-optimized for your specific goals and your audience. There’s a lot to keep track of, and writing good headlines can be difficult. Hence, it is crucial to let the reader know what to do by implementing a Call-to-action at the start of the Ad.
Email Marketing
Seasonal Holiday Email Marketing strategies work best for me in my rounds at Mimic Pro Simulation. This can also be seen in Shopify, where email marketing was responsible for 24% of holiday sales during the 2018 holiday eCommerce season. In other words, email marketing alone brought in $169.8 billion dollars in revenue for businesses during just the last 2 months of 2018.
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Social Media Marketing
What is the 80/20 Social Media Rule?
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I found this article extremely helpful and I have tested this out in one of my rounds and it has tremendously increased my revenue and engagement. So, the 80/20 rule is when businesses use just 20% of their content to promote the brand or product, and the other 80% of their content is to engages audiences in conversations with posts that interests them.
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The 20% of content should include persuasive call-to-actions such as discounts and sales, and include CTAs to encourage visitors to learn about your company which may lead to converesions.
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The 80% of content should be targeted at audience's needs and interest. Such as asking questions, giving travel quotes or even company news.
What to Post on Facebook?
Facebook has a large age range from 18 years old to 50 years old. So how do we get the most out of Facebook and make sure our audiences get to see what they want to see? Here are some tips I have gathered throughout my simulation which has helped me to create content for Facebook pages.
Timings & Frequency
This two information was given to me in the Mimic Social Simulation and I found them to be extremely beneficial as seen in my results during my simulation. I tried my best to stick to the recommended timings and frequency to post on the seperate platforms and my revenue increased.
Recommended timings to post on platforms
Frequency of post on different social media platforms
 ProductsIf you have a new, awesome product, feature it! Show people how awesome it is. |  TGIF!People love to Like, Comment and Share these kinds of posts - especially on Mondays and Fridays. These are the days when people are most on Facebook during the day (as nobody wants to work). |  CompanyThe people who have Followed you on Facebook want to know who you are, as a real company. People will be super interested in learning more about how you work and what you're doing. |
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 QuotesYour Facebook content should inspire and entertain, as well as educate and showcase your products. Quotes are a big part of that "inspirate and entertain" strategy. And people love to love them and share them with their own networks. |  Ask QuestionsWhen asked a question, people can't help but want to answer it. That's why questions are so excellent for engagements. |  Holiday SeasonIt is important that you frame your Facebook posts around what people are thinking about. Current events and holidays are first and foremost with this strategy. |
 VideosFirst and foremost, video is rewarded by the Facebook posting algorithm. So you'll win on that front even if you ignore everything else that's awesome about video on Facebook. |  High Quality ImagesUse high quality images that are the right size. You'll get more engagement and people will respect you as a real, professional brand far more easily. |
Influencer Marketing
Influencer Classifications
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With the social media influencer market set to be worth more than $10 billion by 2020, influencer marketing has become the new trend to target younger audiences. There are 3 Big categories for influencers.
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Mega Influencers. They are the highest-ranking category of social media influencer, and normally have more than a million followers. Considered more famous than influential.
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Macro Influencers. They are a level below mega influencers and normally have somewhere between 100,000 and one million followers. Perfect for reaching broad demographics.
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Micro-Influencers. They are someone who has between 1,000 to 100,000 followers. Micro-influencers focus on a specific niche or area and are generally regarded as an industry expert or topic specialist. They have stronger relationship with their audiences and is cheaper than mega/macro influencer.
Why Social Media Takeovers are the Best forms of Influencer Marketing
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It is an event. An influencer’s genuine excitement about partnering with a marketer to promote a brand or product can help a previously unknown brand gain instant credibility with the influencer’s audience.
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Macro Influencers. They are a level below mega influencers and normally have somewhere between 100,000 and one million followers. Perfect for reaching broad demographics.
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Micro-Influencers. They are someone who has between 1,000 to 100,000 followers. Micro-influencers focus on a specific niche or area and are generally regarded as an industry expert or topic specialist. They have stronger relationship with their audiences and is cheaper than mega/macro influencer.
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