Round 10 Strategies
Started Round 10 with strong knowledge in PPC Marketing with the understanding of the terminologies and how to optimize ads and landing pages for search with the help of external resources such as google skillshop and other websites.
Advertisement: Added more brand landing pages. Added more products and ads. Edit bids. Paused Samsung and allocated the budget to better performing campaigns such as Canon, Sony, and Nikon.
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Email: Targeted the list of email addressed previously obtained from a digital camera blogger, promoting Kent’s Camera Castle’s Christmas Sale.
Keywords Relating to Ads
I further decrease the Cost-Per-Click and narrowed down on relevant and high-mid-low competitive keywords. I try my best to include these keywords in all my landing pages and Ads in hopes that my ROI will improve.
Round 10 Keyword List
Landing Pages
Perfectly Optimized Landing Page
Keyword phrase chosen: "Canon EOS 650D"
Page Title: Canon Rebel t4i EOS 650D | BEST Canon DSLR Camera with HD Photo and Video Quality!
Meta Description: Introducing Canon Rebel t4i EOS 650D DSLR Camera, one of the BEST Canon's DSLR Cameras! Get Yours Now with FREE Shipping TODAY! Limited Period Only!
Landing Page Title: includes "Canon" and "EOS 650D"
Meta Description: Includes "Canon" and "EOS 650D"
Photo: Picture of Canon Rebel T4i "Canon EOS 650D"
Body Text: Includes "Canon" and " EOS 650D"
Body Text: Includes "Canon EOS 650D"
Round 10 Evaluation
Advertisement
I went back to all my ads and make sure the keywords are included in the ad and landing pages. I also read through the insights of my ads to ensure that my keywords are relevant. By including keywords in ads, it optimizes the ad for search on search engines.
Email Campaign
Used a Seasonal Christmas Holiday sale to promote for Kent's Camera Castle.
Included words like "Last Day" and " Shop NOW!" in the email subject to urge readers to take action and click into the email.
In my email content, I keep repeating "Last Day" and "coming to an end" as well as offering "Free shipping, returns, and doorstep delivery" to create a sense of urgency and push readers to click in the URLs. I made use of Christmas as a season for giving to give away free camera accessories which performed well in round 5. Other than that, I tried to include all the brands and keywords in my ads so that customers know what products to expect at the page. Towards the end, I reiterate my call-to-action to push readers into taking an action.