Towards the start of my Junior year (Year 3) in University, I challenged myself to take on a part-time internship with Grab while managing a full academic load of four modules. Balancing both commitments pushed me out of my comfort zone, but it strengthened my resilience, time management, and ability to perform under pressure.

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During my internship, I worked with the GrabRentals team under Grab Operations, where I was entrusted with both digital and on-ground marketing responsibilities. I was in charge of developing and managing the GrabRentals WordPress site (HTML & CSS), creating social media content across Facebook, Instagram, and TikTok, handling video editing, crafting in-app communications, and supporting campaign copywriting and planning.

 

Beyond digital marketing, I was also involved in on-site marketing activations, including the GrabRentals Test-Drive Campaign and other ad-hoc events. I contributed to the preparation and launch of major campaigns such as the BYD x GrabRentals EV Campaign and GrabCab, gaining firsthand experience in integrated campaign execution from strategy to ground activation. This internship allowed me to bridge academic knowledge with real-world execution, transforming ideas into campaigns that drove awareness, engagement, and impact.