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PUB - Save Water Campaign
A Marketing Project to Offer Recommendations that Encourages Youth to Save Water
PUB - Save Water Campaign!
Brief Background: Singapore youth’s perception of water conservation is that water shortages are a distant topic to be worried about. Due to the increasing demand and climate change, demand for water is expected to double in the next 50 years. And with the limited water resources in Singapore, it is important to come up with a movement to instill a sense of urgency in youths to save water as they will be part of the future generation.
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Main Goals: I was tasked to do research, interviews, and propose a feasible digital campaign with my team to encourage youths to save water.
Interviewees for Consumer Insights purposes to gain in-depth understanding on why youths don't save water
Big Idea for Proposed Solution
Pledge Mechanism for KPI
Save Our Borders - H2SOS.SG
My team and I decided to create a catchy rap and brainstorm the lyrics on saving water to be displayed on radios and school visits to attract youths' attention.
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H2SOS.SG Instagram Page
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