Bettr Coffee Co
A Marketing Accounts Management's Project on improving Bettr Coffee Co.
Bettr Coffee Co.
Brief Background: Part of The Bettr Group, Bettr Coffee Company is our retail & experiences brand. We retail a variety of manner of coffee-related products to connect with coffee lovers everywhere. We also curate a range of experiences, bringing coffee to the masses via coffee appreciation workshops, events, and retail bars. Bettr Coffee Company is comprised of an ISO 22000-certified coffee roastery, events arm offering full-service mobile coffee experiences, sustainably sourced coffee products as well as retail bars serving coffee to the community.
​
Main Goals: I was tasked to do research and create a professional LinkedIn company mock-up profile for Bettr Coffee Co. which includes writing the overview and creating the banner from scratch as part of my individual assignment. As for my group project, my team and I were tasked to introduce a new target segment for the company.
LinkedIn Mock-Up Company Page
Banner Picture
I designed it in such a way that every visitor of the page would be able to see the contact information of the company instantly. I also included 3 main photos that the company specializes and takes pride in. First is their signature coffee beans, second is how they nurture a direct and fair trading relationship with small farmers to produce sustainably-sourced coffee beans, and lastly is how they roast their coffee beans.
Overview
After countless research and examples on the best company pages on LinkedIn, I decided that the first sentence should be the most important, being an attention grabber. It is also crucial to split the paragraphs into smaller chunks to make it easier for visitors to digest.
Click the link below to read more at the website I used and learned from!
Group Project Summary
We decided to introduce tertiary students as our new target segment for Bettr Coffee Co. This is because research shows that firstly, young people are now the fastest-growing population of coffee drinkers and the number of youths drinking coffee has tripled since the 1970s. Secondly, Coffee can be used as a social interaction tool. Getting sip coffee and enjoy social interaction with their peers may not be the healthiest pastime, but it's healthier than alcohol or tobacco. Thirdly, Many teenagers often spend a significant part of the week studying for tests, presentations, and exams. Drinking a single cup of strong coffee can help keep student’s memory sharp for up to 24 hours or even beyond.
